For this reason, Wednesday seems to be the number one favourite on LinkedIn at the moment. Mondays, we are making sure we have all our ducks in a row for the rest of the week and Friday, we are mostly focused on getting through the day so we can enjoy the weekend. When you think about it, it does make sense. Currently, the days of the week that see the most engagement on LinkedIn are Tuesdays, Wednesdays and Thursdays. The WorkdayĮven if you are figuring out when it is best to post for your audience, there are some analytics to help give you a starting point. Without educational, relatable and entertaining content, your audience is going to get pretty bored of your posts pretty quick, no matter when you are posting. That is because when you are posting is only part of the equation. You might see people in your professional network post in the early morning and get high levels of engagement while your posts are continually overlooked. Knowing what type of content your audience responds to is half of the battle when it comes to increasing engagement on LinkedIn. It probably comes as no surprise that the content you are posting is an extremely important factor. That might sound like empty advice but there are ways to help you figure this out quickly and give you an idea of where to start. ![]() It’s mostly up to you to find out when your audience is more likely to engage. While there are times that work better overall, they will not apply to everyone. ![]() By the end of this article, you will have the tools to find these times for your posts. Of course, there are many factors that could affect the best times to post on LinkedIn. However, if you try this same approach with your LinkedIn posts, you are going to miss out on valuable engagement. For some people, this is how they make an impact. Outside of LinkedIn, sometimes arriving late to a social event could gain you more attention. What timing strategies has your brand seen success with? Let us know in the comment section.The article was written by the talented Skye Walshe-Winwood With this said, posting when your audience is online will increase your chances of being seen. Posting during peak times does not guarantee a post will go viral. There is no special formula to social media success. Track your success with analytics to decide if any of these less popular times work for with your audience. Despite there being less traffic during these times, some businesses can take advantage of the low amount of competing traffic. If a majority of your followers are in a certain time zone, try catering your posting times to their time zone.īonus Tip #3: This may sound counterintuitive, but experiment with posting during the worst times and dates. You can also utilize Facebook private group chats!īonus Tip #2: Use social media analytics to get a better understanding of your followers. We have seen a lot of success with this posting strategy. On the way to a meeting or heading back from one, employees are likely to check their social media sites and see your post high on their newsfeed. Most business related activities start and end on the hour. The Worst Day(s): Friday Best Time To Post On LinkedInīonus Tip #1: Try posting at the end or the beginning of each hour during the workweek. ![]() The Worst Time(s): Everyday after 8:30 PM The Worst Day(s): Weekends The heat map feature in eClincher tells you when the best times are to post Best Time To Post On Twitter The Best Day(s): Thursday and Friday result in the highest levels of engagement Please note that social media is part science and part art, so experimentation is key, but posting during peak activity times should increase your chances of being seen. Understanding when to post and capitalizing on it is critical for social media success. These optimal times and days are based on total number of people logged on to the network and the levels of engagement. Carl Lewis once stated “life is about timing.” Well we are here to tell you that social media is also about timing! Even the greatest post can go to waste if the timing is not right.įacebook, Twitter and LinkedIn all have optimal posting times and days. Your amazing outfit, stretch limo and doves have all gone to waste. Now imagine you showed up on the wrong Saturday. Do you remember going to prom in high school? Imagine having the best outfit, a stretch limo and doves flying out as you arrive (Stole that scene from 21 Jump Street if there are any movie buffs reading).
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